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Phone Calls Down BUT Leads are Up - Anyone else?

Greg Schafer

Rust & Dust
Mar 3, 2016
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We have seen a dip in phone calls into the dealership this year through end of May while internet leads are up. Is everyone seeing a trend like this? I just wonder if the number of people calling into the dealership will continue to decline because consumers would rather chat, text, etc. and not talk to actual people.
 
Haven't seen anything significant on any of our reports.
Things are pretty steady, other than the fact that service calls went down after the spring tire change rush (Canada problems).
 

✨ AI Highlights

Greg Schafer reports observing a notable decline in phone calls to his dealership while internet leads have increased, prompting speculation about whether consumers are shifting away from phone contact toward digital channels like chat and text. Two other dealers chime in with minimal corroboration—one reports steady metrics across locations, while another acknowledges that spam calls may be obscuring legitimate call volume trends. The thread lacks consensus on whether this represents an industry-wide shift in consumer behavior or is isolated to specific dealerships and regions.

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