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Now one thing about pricing (not miles, but related to writing numbers in the ads); you should check this Psychological pricing although I have seen something similar @ Ralph Paglia's blog (so ti is possible that my guys saw the idea there).We have been recomending to our dealers to use 14000 instead of 13995 because in a Craislist search for example customers will search for whole value ranges ("i want a Corolla in between my $12,000 and 14,000 budget). A car priced at $14,000 will show in any search for example from $12,000 to $14,000 but also on any search from $14,000 to $16,000 wherereas the car priced at $13,995 would have shown only in one of the searches.You are smart enought that I'm sure can run a test and see if hits or page views improve in some sites if you do that.
Now one thing about pricing (not miles, but related to writing numbers in the ads); you should check this Psychological pricing although I have seen something similar @ Ralph Paglia's blog (so ti is possible that my guys saw the idea there).
We have been recomending to our dealers to use 14000 instead of 13995 because in a Craislist search for example customers will search for whole value ranges ("i want a Corolla in between my $12,000 and 14,000 budget). A car priced at $14,000 will show in any search for example from $12,000 to $14,000 but also on any search from $14,000 to $16,000 wherereas the car priced at $13,995 would have shown only in one of the searches.
You are smart enought that I'm sure can run a test and see if hits or page views improve in some sites if you do that.
