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The idea behind this concept is when you price your inventory at even numbers, example $13,000 vs $13,922 you'll increase the number of times your inventory is included in a search result on 3rd party Inventory listing sites like AutoTrader and Cars.com. Consumer searches for a Volkswagen Jetta between the price of $10,000 and $13,000, your listed Jetta for sale at the price of $13,000 is returned in the results. The next consumer  searches for a Volkswagen Jetta between the price of $13,000 and $15,000 your same listed Jetta for sale at the price of $13,000 is returned in the results. Had you car been priced ar $13,992 - it would have not been included in the first search do to being listed at $922 more. Have the price of $13,000 increasing your exposure and possible click to VDP. The VDP is where it all happens. The more VDP views the more sales you get.