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"The more VDP views the more sales you get." VDP is the goal. You have to know how to accomplish it and being willing to put in the work.As an Internet Director, most of my compensation was on a per unit basis. I have never felt comfortable pricing the vehicles because of the conflict of interest. I would constantly show the GM and Used Car Director where their vehicles stood in the market.My question is, do customers search AutoTrader and Cars.com using a price from $13,000 to $15,000 or do they enter a vehicle and sort from the lowest to the highest? This is how I judged where we stood in the market. It is also how we justified our pricing to customers.
"The more VDP views the more sales you get." VDP is the goal. You have to know how to accomplish it and being willing to put in the work.
As an Internet Director, most of my compensation was on a per unit basis. I have never felt comfortable pricing the vehicles because of the conflict of interest. I would constantly show the GM and Used Car Director where their vehicles stood in the market.
My question is, do customers search AutoTrader and Cars.com using a price from $13,000 to $15,000 or do they enter a vehicle and sort from the lowest to the highest? This is how I judged where we stood in the market. It is also how we justified our pricing to customers.
