"I am looking for some fresh eyes to rip it apart. What is it missing? Let me have it , give me your honest opinion".
Joe this a good start… I like what you are doing.
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One of the things i see is that you need to increase is the length.
While it is true and imperative that one writes specifically for the on-line customer, it is noted that one must also be writing search engine friendly ads.
No matter how good the quality of the sales ad, if people searching on line cannot find it, the ad fails to deliver. As I am sure you agree it is important that an advertisement has some substance and creative writing to create an advertisement that is Google friendly.
One of the key ways to do this is using Latent Semantic Indexing, that is, make sure that a full use of synonyms and related support words are being used throughout the write-up.
For example: the words AUTO, Autos, AUTOMOBILE, Automobiles, VEHICLE, Vehicles, Automotive, Car dealer , used car ... of course the list goes on these phrases could and should be interwoven in the write up. The key thing is that when Google scans the sales ad that the entire theme of the write up indicates to Google that you are writing about cars, albeit about a specific vehicle.
This is very difficult to achieve in a short write up.
Another thought is that if your Company name is a reconized keyword often used by your customers searching on the internet it should be firmly interwoven within the write up.
Comment generators are helpful, however it is the keyword research and implementation that makes sure people searching on line will find the write up.
If Google is not convinced of what it is your write up is about (as word count is minimal) and semantic indexing has not been applied the specific sale will not likely show up in individual search results.
It is noted that it is not what a business is selling on-line that is as important as what it is people on line are entering in while searching to try and find and buy that product. Those search phrases need researched and a sales ad write up integrating those words and phrases produced.
Are potential customers entering into Google “bluetoothâ€, “rear spoilerâ€, “xm radioâ€, “antilock brakes†when looking for a vehicle like a 2010 Chevrolet Cobalt ? Does keyword research show this to be the case?
Consider that no matter how many options you add to a write-up if the customer cannot find that advertisement in their on-line search it is moot.
For example: (Incorporating your contact information and "branded" business name and phone number, as keywords will generate more far more results in search then including multiple options, which is only useful if the customer finds the sale on line).
The question arises at what point in the buying cycle does a customer start to question exactly what options are on a vehicle? Is it online, or when they are firming up and sizing up the vehicle at the store with the sales person ?
Joe , good job on what you are doing , I hope you will keep posting your results and show the development to finished product.
I salute your work.
Johno
