- Feb 11, 2015
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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Pinterest for your car dealership
- Thread starter Greg Schafer
- Start date
✨ AI Highlights
A dealer asks about using Pinterest for automotive advertising, and the community largely discourages it, with participants arguing that Pinterest users seek inspiration rather than sales pitches and that cars aren't a natural fit for the platform's visual-dreaming culture. One participant notes that while Pinterest skews female (a demographic with significant car-buying influence), the effort-to-return ratio likely isn't worth it compared to established platforms like Facebook and Google Ads. The thread devolves into light-hearted banter about the industry's tendency to chase every new social media trend without proven ROI.
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