Porsche Websites

[Brad Burlingham]

Hi all, Porsche recently created their own website Platform (as did Audi) and we just launched ours last week. I was hoping others on here might see this so we can share concerns, ideas etc.

The sites are built on Adobe platform and though they have added GA4 they arent providing any analytics for people that dont opt in (due to ccpa). chime in if you are on the new site and we can use this as a forum.

Our dealership in Porsche South Bay (southern california)

 

[willandre]

I spoke with one of our Porsche GMs at length about this. We actually watched the rollout meeting together. Overall consensus is, directionally, this is should be the right move.

I say 'should' because there's lots that can go wrong (e.g. the Germans aren't exactly known for their creative expression), but the status quo sucks and this gets Porsche away from the incumbent website providers.

A few initial observations:
I LOVE the new motor sound generator by model feature. I think that's a real benefit that other performance brands will copy.

(Check it out): https://woodlandhills.porsche.com/e...dition=new&modelSeries=911#media-center-sound

^^If that unit moves, just click 'Sound' in the top left corner of the first image.

LOVE the car configurator integration on each VDP.

VDPs themselves are super crisp, and this is 100% due to the fact that they haven't polluted them with plugins and 7 different CTAs. A+

They didn't seem to care much about SEO in terms of forwarding existing site pages from the old providers. This could just be my dealer, but if so, they probably nuked some stores' search equity which is unfortunate.

They need to keep the store brand sticky in the navigation. As you scroll down, it goes away and you literally cannot tell which store you're shopping. Good luck if you're shopping multiple

Hopefully they will enable dealers to be more unique in their sites, though I think this will take some time which we should give them.

Overall, I think it's a bold move and time will tell if they're able to balance local market differentiation and corporate brand standards.

 

[Bill Hoerr]

Hi all, Porsche recently created their own website Platform (as did Audi) and we just launched ours last week. I was hoping others on here might see this so we can share concerns, ideas etc.

The sites are built on Adobe platform and though they have added GA4 they arent providing any analytics for people that dont opt in (due to ccpa). chime in if you are on the new site and we can use this as a forum.

Our dealership in Porsche South Bay (southern california)

Not a Porsche dealer, but do you have Google Tag Manager access? Or is it controlled by Porsche?

 

[joe.pistell]

interior/exterior sound, no video is pure genius. (theater of the mind). Speaks to want emotions.

 

[Brad Burlingham]

Not a Porsche dealer, but do you have Google Tag Manager access? Or is it controlled by Porsche?

they dont use google tag manager. they use tealium and you can add custom tags. just whatever they have listed/approved

 

[MattCopley]

@Brad Burlingham based on what we saw with a few of the Audi stores on our platform the move to the new OADD site was an existential disaster. The CMS is puposefully painful to operate (far worse than DDC) and EXTREMELY limited in it's structure. You also roll up as a subdomain of the OEM giving you very limited ability to differentiate from on or off brand competitors. Our flagship Audi store saw close to 80% collapse in traffic overnight, had their worst 3 weeks in store history before going back to dealer.com, and later moving to an out-of-program website provider. Here's the daily performance story A) - Before Google indexed the OADD site


Here's after OADD site indexing (audi would not allow a programmatic migration of all of their SEO content)


And Here's where they are now on an off program site and with all their migrated content infrastructure

Added Average position in search trend for context as well . 3.6 across 205k impressions ain't too shabby for one day.


Proceed with caution. Have a contingency plan to bail out and bury that OEM site in the darkest corners of the internet if you need to.