- Apr 20, 2009
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Remember when "attribution" was the buzzword of the hour? It might be time for that one to make a comeback tour.
Good Stuff Mr. Stauning.
Good Stuff Mr. Stauning.
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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
AMA PPC Fraud and bad oversight - at 92% of dealerships
- Thread starter Steve Stauning
- Start date
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- Tags
- sem
✨ AI Highlights
Steve Stauning argues that PPC fraud and waste are rampant at dealerships, largely driven by OEM digital programs that function as profit centers rather than tools to move vehicles. The thread explores specific red flags like vendors bidding on a dealer's own brand name, the opacity of OTT advertising, and how dealers are kept in the dark through jargon-heavy performance meetings. The key takeaway is that dealers need to demand measurable, incremental results and treat any marketing channel — SEM, Meta, or OTT — with skepticism unless it can be tied to actual vehicle sales.
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