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Pricing Vehicles - What way do you do it? $20,000 - $19,995 - $19,999, $19,938, $19,988 ?

Just read an article about how customers feel numbers like $19,000 and $19,500 are better, because the customer feels like they are getting the price the dealer paid for the car. Doesn't make sense (from a dealer's perspective), but makes sense from the customer's view.. According to the study, customer's do not like numbers like $19,582 because they feel like it's extra $$ and they can't make the connection to the dealer cost...
 
Just read an article about how customers feel numbers like $19,000 and $19,500 are better, because the customer feels like they are getting the price the dealer paid for the car. Doesn't make sense (from a dealer's perspective), but makes sense from the customer's view.. According to the study, customer's do not like numbers like $19,582 because they feel like it's extra $$ and they can't make the connection to the dealer cost...

Interesting. Can you cite the article or paste a link?
 
Interesting. Can you cite the article or paste a link?

Lost it awhile ago, if I end up finding it I'll post it.
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