Just read an article about how customers feel numbers like $19,000 and $19,500 are better, because the customer feels like they are getting the price the dealer paid for the car. Doesn't make sense (from a dealer's perspective), but makes sense from the customer's view.. According to the study, customer's do not like numbers like $19,582 because they feel like it's extra $$ and they can't make the connection to the dealer cost...
Pricing Vehicles - What way do you do it? $20,000 - $19,995 - $19,999, $19,938, $19,988 ?
- Thread starter kcar
- Start date
- Dec 2, 2009
- 1,048
- 720
- Awards
- 9
- First Name
- John
