proactive reputation management out there?

[ryan.leslie]

@ryan.leslie
Broken links are links that don’t work. They lead to nowhere. When you click on it, you see a 404 page or you are being redirected to the home page, sometimes it is just a blank screen (not a very good way to deal with broken links).

Some of the reasons why links don’t work include:

• A website is no longer available
• A webpage was moved without a redirect being added
• The URL structure of a website was changed

While it is obviously unpleasant for users to click on such links, search engines also don't like (i.e. won't rank a website very high) when a website is full of doors to Narnia.

Admittedly Casey, I had to scroll back up to figure out what I said... in MAY Your definition of "broken" is accurate, but Alex and I were going down the same path. I suspect Newbie meant that the listing links associated to his/her dealership were not accurate. Alex made a good suggestion with Vendasta. Hopefully, Newbie stuck around long enough to see it.

Happy Friday and Last Day of the Month to all. May your month already be made and today be the icing on the cake!

 

[kylewilliam]

Yes, platforms like BrightLocal, Whitespark, and Yext offer Reputation Management tools that can find and fix broken or outdated links to review sites. They scan listings, monitor reviews, and help update or correct links across platforms like Google, Yelp, and Facebook.

 

[jmaco3]

Anyone have experience with reputation management software that can find and fix broken links to review sites for me?

Are you maybe referring to something like what dealerreviewrescue.com does? I saw them in action once and was pretty impressed. I couldn’t tell you exactly how their process works behind the scenes, but I know they somehow manipulate Google search link results and use the couple content removal tools with both Google and Bing. We had a small dealer group client that acquired a legacy domestic franchise with a trashed GMB profile—over 1,000 total reviews. They assumed they could just start fresh with a new profile, but Google denied that, and all appeals failed. Still, within six months, their GMB score climbed to over 4.5 stars, which was impressive given the volume of reviews needed to shift the average.