I've been having trouble with this. When we get a used car lead, it is usually on a vehicle that does not yet have pictures or pricing. It's just a request for one of the two or both. Once I provide either pictures or pricing I usually never hear from them again or can't get a hold of said individuals. This obviously helps me eliminate the idea of removing pricing to generate leads.
In my experience, our used car listings (Website, Cars.com, etc) generate more walk in traffic than internet leads. Am I wrong to expect otherwise? I try and add comments to every vehicle but there is no real way to track that or quantify the effectiveness. Any ideas? I've scoured these forums so I'd be surprised if I missed a topic but I could have. Thanks in advance!
In my experience, our used car listings (Website, Cars.com, etc) generate more walk in traffic than internet leads. Am I wrong to expect otherwise? I try and add comments to every vehicle but there is no real way to track that or quantify the effectiveness. Any ideas? I've scoured these forums so I'd be surprised if I missed a topic but I could have. Thanks in advance!