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PureCars display reminds me of TrueCar.com.   The boring and flat AutoTrader, Cars.com classified shopping system has been UNCHANGED for a decade. Somewhere out there right now, a game-changer is out there burning the midnight oil.  It's just a matter of time.


Like I mentioned in the CarGurus column, Batten down the hatches ya'll,  change is a comin'.  CarGurus.com fell short because it's revenue model limits it to select "pay-per-lead" inventory sources.  It wont be long.