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Boy this sounds very similar to "I dream of the day I can just buy the car online"......oh yea, how is that working for us? (n)


"Don't call your internet leads - Customers prefer texting"

What's next?

"Don't have sales people on the lot chasing people down in golf carts- customers don't want to be bothered"

"Don't start at full addendum on first pencil - customer want a discount"

"Don't make the customer drive the car before giving them numbers - the car buying process takes too long"


We would just be  test drive centers with an jiffy lube in the back living off minis if we did what the customers wanted. Remember - we're not in this business for our health.