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Put Down The Phone

Dec 19, 2018
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First Name
Bill
I may be late to the party on this, but for the love of all that is holy stop calling your internet leads. We used to call our internet leads first and then text afterwards. Recently we made a change to our internet lead process and rather than calling customer's first, we started texting first. Our plan was to call them within 30 minutes if they don't answer, but we've hardly even had to do that.

Our response rate since that time has jumped to a whopping 90% and 90% of those responded within minutes. Our sales conversion has also jumped 5%. This number doesn't account for customer's who now have their name on in transit inventory either. Pretty crazy numbers.