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Put Down The Phone

Dec 19, 2018
156
161
Awards
1
First Name
Bill
I may be late to the party on this, but for the love of all that is holy stop calling your internet leads. We used to call our internet leads first and then text afterwards. Recently we made a change to our internet lead process and rather than calling customer's first, we started texting first. Our plan was to call them within 30 minutes if they don't answer, but we've hardly even had to do that.

Our response rate since that time has jumped to a whopping 90% and 90% of those responded within minutes. Our sales conversion has also jumped 5%. This number doesn't account for customer's who now have their name on in transit inventory either. Pretty crazy numbers.
 

John V.

Boss
Jan 15, 2015
156
150
Awards
1
First Name
John
Texting a custom first and sending them a payment before talking to them on the phone? You must be high.
 

Dan Sayer

Boss
Dec 4, 2009
348
335
Awards
1
First Name
Dan
Not sure what to tell you. I'll just keep getting high off of the results I guess.
@BillKVMotorCo When you say your conversion went up 5%, do you mean 5 points like from 6% to 11% or a 5% change like 6.1% to 6.4%? What have Appointment Set and Show rates done?
 
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