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QR Codes for Inventory

Dec 19, 2018
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Bill
As someone who runs inventory ads for dealers, this is a constant struggle.
We test all sorts of VIN searches, matching, scraping - sometimes it's just a lost cause and we have to send their ad traffic to a single vehicle SRP because the website vendor can't help.
You guys aren't giving me much hope.
 

craigh

Super Moderator
May 19, 2011
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Craig
Actually no, that would be too difficult. One store. One website.
If your VDP URLs are like this: VehicleDetails/used-2020-Chevrolet-Silverado_1500-Crew_Cab_Short_Box_4_Wheel_Drive_LTZ-KIRKSVILLE-MO/5138833700 then you probably need your website vendor to provide a feed of vehicles with their URL, because they aren't VIN or stock number based.
If your website vendor can do that, I can probably find a solution for you.

If your website provider can't, there are website scraping options that will copy every VDP and save it to a list, but that's much less reliable in the long run.
 
Dec 19, 2018
183
194
Awards
1
First Name
Bill
If your VDP URLs are like this: VehicleDetails/used-2020-Chevrolet-Silverado_1500-Crew_Cab_Short_Box_4_Wheel_Drive_LTZ-KIRKSVILLE-MO/5138833700 then you probably need your website vendor to provide a feed of vehicles with their URL, because they aren't VIN or stock number based.
If your website vendor can do that, I can probably find a solution for you.

If your website provider can't, there are website scraping options that will copy every VDP and save it to a list, but that's much less reliable in the long run.
Yes, that's correct. And that's what I was worried about as soon as you mentioned that. I will have to look into it.
 
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jscole86

Boss
Mar 2, 2011
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Josh
Yes, that's correct. And that's what I was worried about as soon as you mentioned that. I will have to look into it.
If you have HomeNet or vAuto, they can do that for you through their window stickers solution. Shouldn't cost you any extra.
 
Dec 19, 2018
183
194
Awards
1
First Name
Bill
If you have HomeNet or vAuto, they can do that for you through their window stickers solution. Shouldn't cost you any extra.
I have both, but I don't think they can do the UTM tagging. That my main reason for doing it. I have a lot of Events and Goals set up in my GA and my idea is to also be able to see what people are looking at on the lot when we're not there.
 

jscole86

Boss
Mar 2, 2011
162
122
Awards
1
First Name
Josh
I have both, but I don't think they can do the UTM tagging. That my main reason for doing it. I have a lot of Events and Goals set up in my GA and my idea is to also be able to see what people are looking at on the lot when we're not there.
You can do it with HomeNet as long as you have the original website URL in there - we use DDC now, but I did use to have a CDK site where I had their URL pulling in. From there I just used data conversions to append the URL field using the UTM tags you need. Message me, happy to assist however I can.
 
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