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Doug,You won't get a solid number on the projection on the negative effect of making a phone number required, there are way too many variables. Have your friend change the phone number to required and see what happens. NOTE! Your friend must know what his yield is on that form now before he changes it. As you know, you'll want to compare how many appts or shows did it generate? How many sales.HTHJoep.s. if the form has no phone#, DDC can add it.
Doug,
You won't get a solid number on the projection on the negative effect of making a phone number required, there are way too many variables. Have your friend change the phone number to required and see what happens. NOTE! Your friend must know what his yield is on that form now before he changes it. As you know, you'll want to compare how many appts or shows did it generate? How many sales.
HTH
Joe
p.s. if the form has no phone#, DDC can add it.
