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Doug,It will also depend on the type of car and type of inventory.Michael Rose from Google cars mentioned vast differences within a make from model to model like for example low phone contact likelihood from minivan buyers but high from Civic Hybrid buyers. That comment was in the context of lead cost so he explained that they value them based on their willingness to provide contact.If you further subdivide into categories like ethnic, special finance, etc the differences between calls and emails will be again completely different.
Doug,
It will also depend on the type of car and type of inventory.
Michael Rose from Google cars mentioned vast differences within a make from model to model like for example low phone contact likelihood from minivan buyers but high from Civic Hybrid buyers. That comment was in the context of lead cost so he explained that they value them based on their willingness to provide contact.
If you further subdivide into categories like ethnic, special finance, etc the differences between calls and emails will be again completely different.
