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STAT: Required phone number DECREASED leads by 32%, but the contact (2 way communication) rate on leads went up 46%. (large metro market dealer, stat is a year old)This of course will vary based on market/market. Joe made a good point that having the "yield" (stats) and what you expect to improve upon. If you come up with your baseline, and what you are trying to improve, it will make it easier to monitor the change (positive or negative).
STAT: Required phone number DECREASED leads by 32%, but the contact (2 way communication) rate on leads went up 46%. (large metro market dealer, stat is a year old)
This of course will vary based on market/market. Joe made a good point that having the "yield" (stats) and what you expect to improve upon. If you come up with your baseline, and what you are trying to improve, it will make it easier to monitor the change (positive or negative).
