Either you misread what I posted or I misread what you posted
Alex, you were spot on the the lead counting but I think you misread what I meant with trimming the fat. What I was trying to say is the the dealership is content as long as we deliver XYZ cars. They (HIPPO) do not care where they come from or how the leads end up sold- as long as the Internet Dept. closes deals.
I have been looking for ways to trim 3rd party fat to give them an incentive to spend in other areas without increasing monthly spend. Feet dragging around here is the way it works. My goals include a new CRM, or atleast an ILM to work with REYREY, some landing pages, better photo and video budget, etc.
