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Question- What "Leads" are included in Reports

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#11
Alex Snyder said:
Either you misread what I posted or I misread what you posted :thinker:
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Alex, you were spot on the the lead counting but I think you misread what I meant with trimming the fat. What I was trying to say is the the dealership is content as long as we deliver XYZ cars. They (HIPPO) do not care where they come from or how the leads end up sold- as long as the Internet Dept. closes deals.

I have been looking for ways to trim 3rd party fat to give them an incentive to spend in other areas without increasing monthly spend. Feet dragging around here is the way it works. My goals include a new CRM, or atleast an ILM to work with REYREY, some landing pages, better photo and video budget, etc.
 

✨ AI Highlights

Automotive dealership professionals debated which leads should be counted in monthly performance reports, with disagreement between management (who wanted to count all leads) and sales staff (who wanted to exclude duplicates, bad contact info, and unresponsive leads). The consensus that emerged favors excluding only leads with truly invalid contact information, duplicates (counting the original), and known non-human submissions, while counting unresponsive leads to maintain accountability for follow-up quality and email effectiveness. The underlying issue driving the debate was the poor ROI of third-party lead sources and whether dealers should reallocate marketing spend toward higher-performing channels rather than simply chasing lead volume.

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