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RCI with Reynolds

✨ AI Highlights

An advertising company seeks pricing information for Reynolds RCI (data integration) access, but Reynolds requires extensive paperwork before disclosing costs. Respondents indicate that RCI certification is expensive (estimated $70K+ as of 2007), time-consuming to obtain (6+ months in queue), and subject to NDAs that prevent vendors from sharing specifics—making it impractical for dealers with fewer than 100 locations. The thread offers an alternative solution by directing interested parties to third-party companies that provide authorized DMS data pulls without the RCI certification burden.

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