I'm waiting anxiously to see how this "all the eggs in one basket" strategy works out, both for dealers and for the companies being acquired by Cox.
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Ready Set Car - Consumer access to wholesale?
- Thread starter Todd Caputo
- Start date
✨ AI Highlights
Dealers express concerns about Ready Set Car, a Cox Automotive platform that gives consumers direct access to wholesale auction inventory before it reaches dealer lots, potentially disrupting traditional dealer margins. While some acknowledge practical barriers to consumer adoption (financing challenges, condition risk, inventory availability issues), the thread's core tension centers on dealers' anxiety about a major auction company (Manheim, also Cox-owned) empowering consumers to bypass them entirely—a vertically integrated strategy that several participants find troubling for the dealer community.
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