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#RefreshFriday Ep. 41 - Merchandising Matters, Price Badging, Burning Marketing Budgets

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Jeff Kershner

Jeff Kershner

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On today's #RefreshFriday Ryan Leslie joins us to discuss why merchandising matters and in-accurate merchandising is burning through your marketing budget. Ryan has been busy figuring out how to apply the correct trims and features to a dealer’s entire inventory. You may or may not be shocked by how many cars are showing the wrong data, but it will make you sick when you hear how much this translates into marketing budgets.

Find out if you are burning your marketing dollars and long with a few other related topics at 1:00 PM EST today.

Join us Friday (today) at 1pm EST, LIVE on Facebook for the answers!

To watch previous episodes of RefreshFriday, visit and subscribe to our YouTube channel.
 

✨ AI Highlights

RefreshFriday Episode 41 features Ryan Leslie discussing how inaccurate vehicle merchandising — wrong trims and features applied to inventory — quietly drains dealer marketing budgets. The key insight is that a surprisingly large percentage of dealership inventory carries incorrect data, and the financial waste this creates in paid marketing spend is significant enough to warrant immediate attention.

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