Thanks for the comments Kathi. Dealers can greatly benefit from good consulting around these new concepts.
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Reputation Conversion, What’s Your Success Rate?
- Thread starter Brice Englert
- Start date
- Jan 14, 2010
- 10
- 0
- First Name
- molly
not sure what the conversion numbers in your chart mean. what exactly is the 22.5% from the BBB? thanks for any update
mrcurryAbsolutely, great question -- using our proprietary tool, Prime Response, we track alot of data about "reputation conversion" for us we build with clients value chains to apply to meet any number of goals - more reviews, better reviews, more friends, direct feedback, and many others. The 22.5% for the BBB is an indication that when we deploy BBB as a part of one of these value chains we have sent X many consumers to the BBB "review us" page. 22.5% of those X customers completed the act of completing a review that was posted on BBB's site.
Hope that helps.
Hope that helps.
✨ AI Highlights
The thread explores how dealerships can improve their online reputation management by converting satisfied customers into published reviewers across platforms like Google, DealerRater, and the BBB. A key insight from contributor Kathi Kruse is that software tools only support the process — internal culture and consistent follow-up procedures are what actually drive results. The original poster shares data from a proprietary tool showing platform-specific conversion rates, such as a 22.5% review completion rate for BBB, illustrating that tracking and optimizing each step in the customer outreach chain is essential.
Replies
Views
12
12
Started
Last Reply
