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The idea that a dealer doesn't have time to "DO" their own social and reputation management (even SEO) so they hire a company is all well and good - don't do it yourself if you know you've just going to jack it up. HOWEVER they must spend time finding the right company to portray their brand and to control the digital face of their dealership.In a perfect world, dealers would have a full in house staff to do these things, but if they are not willing to appropriate the resources, a marketing partner most match the values of the dealership. I'm sure there are dealers out there that have no issues with buying likes, they may think it's a "good" idea - and there are companies out there that will meet their expectations. However there are also companies that believe in integrity and interaction through great content.I think as social cues become more tied to every piece of the internet, the quality of followers will impact a dealer even more. What happens when the Google Zoo attacks Social?... and I have to pass along this tweet regarding this thread from a lurker:[ATTACH]1457[/ATTACH]
The idea that a dealer doesn't have time to "DO" their own social and reputation management (even SEO) so they hire a company is all well and good - don't do it yourself if you know you've just going to jack it up. HOWEVER they must spend time finding the right company to portray their brand and to control the digital face of their dealership.
In a perfect world, dealers would have a full in house staff to do these things, but if they are not willing to appropriate the resources, a marketing partner most match the values of the dealership. I'm sure there are dealers out there that have no issues with buying likes, they may think it's a "good" idea - and there are companies out there that will meet their expectations. However there are also companies that believe in integrity and interaction through great content.
I think as social cues become more tied to every piece of the internet, the quality of followers will impact a dealer even more. What happens when the Google Zoo attacks Social?
... and I have to pass along this tweet regarding this thread from a lurker:
[ATTACH]1457[/ATTACH]
