Hi everyone…yes, this is an interesting case study for B2B and we plan on using it ourselves in training. In testing various types of Facebook ads (we always like to test on our page first) in prep for NADA, we decided to do a promoted post for an upcoming educational webinar. Since we have overseas followers, we were trying to see if could get both national and international attention for the post. Our largest fan base is in the US but we do have a fairly evened out following in other countries where we have done business or have business partners that would be interested in the webinar. As you have seen, the “international” attention included getting hit by spam on our page (heavily). We always delete jibberish/spam but we made sure we didn’t remove the real ones like Greg’s and Ryan’s.
The Indonesian followers came from a group of fans from one of our old development partners that is based in Indonesia, India and other countries. Years ago we asked them not to like our page once we started seeing them on it and this is the first time we’ve seen this kind of activity occur in over 2 years. As you can see, none of our other posts have had this happen so it had something to do with the FB ad test we ran. Again, another reason why we test everything on ourselves and never first on our clients!
We ABSOLUTELY agree with all of you that it is QUALITY over Quantity. We have seen really great results with dealerships and geo-targeted Facebook ads, as well as promoted posts, sponsored stories and now the new deals paid ads (as you guys have already said) – in all cases we help our dealers reach local audiences. We don’t run spammy games nor do we buy likers for dealers. We always urge our dealers to grow their liker base locally.
As everyone knows, marketing is always about constantly testing new things and it is never an exact science in the world of social media. We are very passionate about taking care of our customers and partners and we are sorry this Facebook ad gave anyone the impression to the contrary. Please feel free to call me directly at 206-707-3320 if you want to discuss.
