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I think the socializing social media for a business has few benefits and is a lot harder to do than most people think. I have 60+ people in the office and 100+ out there doing stuff and I end up doing it myself. Most of my employes care about their job but not so much to be in touch with everything that is going on in the company (how could they). So other than the owner high manager doing it I don't see a solution.Other than...I no longer see social media "social" for a business. I don't think my clients want to see much of who I'm because for that I have my personal Facebook which some have joined. My business FB should be purely about business engagement (new car clinics, new car incentives, new car releases, etc) and be used to augment your SEO by linking your SM with your website.SEO+SM+WB is not an un-social tactic. The job of social advertising is to carry messages to clients that want to find them (not pushing) so adding and linking content does that.Social media doesn't have to be Facebook, in 2013 Social media has to be your website. facebook is a close network that doesn't share data (it doesn't index) that wants to use the info from your client's likes to sell them other products (possible from your competitors).
I think the socializing social media for a business has few benefits and is a lot harder to do than most people think. I have 60+ people in the office and 100+ out there doing stuff and I end up doing it myself. Most of my employes care about their job but not so much to be in touch with everything that is going on in the company (how could they). So other than the owner high manager doing it I don't see a solution.
Other than...
I no longer see social media "social" for a business. I don't think my clients want to see much of who I'm because for that I have my personal Facebook which some have joined. My business FB should be purely about business engagement (new car clinics, new car incentives, new car releases, etc) and be used to augment your SEO by linking your SM with your website.
SEO+SM+WB is not an un-social tactic. The job of social advertising is to carry messages to clients that want to find them (not pushing) so adding and linking content does that.
Social media doesn't have to be Facebook, in 2013 Social media has to be your website. facebook is a close network that doesn't share data (it doesn't index) that wants to use the info from your client's likes to sell them other products (possible from your competitors).
