Hi Eley - Haha - no NADA planning that long ago. City and Popular week don't correspond on the public insights and from what we can tell - "Most Popular Week" is buggy. If you look back at that week (April 23-29)- there is one post with only 8 likes and the most popular cities that week were Atlanta, Scottsdale and Seattle (see image below) .
Now, as I said in my post....the Indonesian fans started years ago and only seemed to oddly “activate” with this FB ad (we also cross referenced and many of them were friends of likers and not even likers). We have fan bases all around the world - as we promoted our page through a lot of global networks, partner companies, contacts, friends, family, etc. One of our co-founders was born overseas and as a large tech company many of our developers, including our head of development, are originally from foreign countries and/or still live there.
We wouldn't advocate a B2C retail business doing the same at all – for 99.9% of retail dealerships, they rely on customers coming onto the dealership floor (or within delivery range) and for those dealerships we always promote locally and grow their dealership base locally. We do not advocate buying likes or engagement outside of your targeted market, nor is it part of our business model. For us, we are B2B with a growing number of international relationships and AN is international, which is why we opted to promote an educational webinar to both US and non-US followers.
The largest percentage of our FB page likers are from the US, however, they aren’t concentrated in any one city like they are in Jakarta, which is where one of the dev companies is located. Jakarta is a massive sprawling city much larger than any US city and one of the largest cities in the world. Any national brand that does management in the US can tell you that it’s hard to have many large US city concentrations due to the fact we have so many cities! As an example, we have an office in Scottsdale but a lot of our employees live in Phoenix, Mesa, Tempe or other “cities” – so it’s tough to have a concentration in any one city in the US.
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