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Erica, I by no means want this post to be an attack on a specific vendor, but an open conversation about the outlook of our industry on social media and what dealers need to do when selecting a company to portray their digital image. We all know there are those out there that will sign anything without looking into it and dealer with whatever come and there are others that will dig to the center of a company's foundation to look for skeletons.I think one of the biggest questions in this post is why the sudden up tic in page likes within a day or 2 before the post that "went spammy"? Where did the outburst of likes come from? We can see on the DAS FB page there is only an average of under 8 likes, with the exception of 3 "spammy" post in 2 months. I understand how if feels when you believe deeply in the company you work for and it comes under attack. I work over 100hrs a week building a department with my own hands. When I have to handle the bad posts that seem to have gone viral, it hurts my heart. But I have to remember all of the steps of the processes I have in place to handle the situation. They are there to prevent having me and my dealer out there looking like a wounded dog fighting a loosing battle.This brings up another question, why all of the deleted posts, hesitations and skirting of issues? We love to have venders speak up and tell their side of the story around here. We support those who are honest and don't insult our intelligence. Though this was an ambiguous post where only a few thought they knew the company involved, Erica stepped to the plate and confirmed the origins. This has to be commended, even if we don't all agree with the approach. Dealers, vendors--how would you handle this situation - whatever you see it to be- if it were your site?
Erica, I by no means want this post to be an attack on a specific vendor, but an open conversation about the outlook of our industry on social media and what dealers need to do when selecting a company to portray their digital image. We all know there are those out there that will sign anything without looking into it and dealer with whatever come and there are others that will dig to the center of a company's foundation to look for skeletons.
I think one of the biggest questions in this post is why the sudden up tic in page likes within a day or 2 before the post that "went spammy"? Where did the outburst of likes come from? We can see on the DAS FB page there is only an average of under 8 likes, with the exception of 3 "spammy" post in 2 months.
I understand how if feels when you believe deeply in the company you work for and it comes under attack. I work over 100hrs a week building a department with my own hands. When I have to handle the bad posts that seem to have gone viral, it hurts my heart. But I have to remember all of the steps of the processes I have in place to handle the situation. They are there to prevent having me and my dealer out there looking like a wounded dog fighting a loosing battle.
This brings up another question, why all of the deleted posts, hesitations and skirting of issues? We love to have venders speak up and tell their side of the story around here. We support those who are honest and don't insult our intelligence. Though this was an ambiguous post where only a few thought they knew the company involved, Erica stepped to the plate and confirmed the origins. This has to be commended, even if we don't all agree with the approach. Dealers, vendors--how would you handle this situation - whatever you see it to be- if it were your site?
