Visually for me, it’s not working. The template is fine, but the rusty, grunge background is not something I would want to associate with a quality pre-owned vehicle. If you want that cool, trendy and dark background, I’d go with a carbon fiber, or a lighter shiny metal. Another point on the visual, you really need to develop a logo or brand mark for the JUBILEE AUTO GROUP—or the used car division. A logo in the center of the two locations would give it a little more polish, weight and legitimacy. I’d move the mid-page icons directly under the slideshow, and make the information below, a page (Why Jubilee Is Different,) and replace it with a location map, contact information and a photo of the dealership. I see a lot of dealers taking professional photos of their dealership, but they’re most always missing people. Take a photo of the office or lot and make sure to populate the shot with customers and team. You want your place to look like a “happenin’†place—even if you have to stage the action.
I know that you have the phrase, “Your Local Waco Used Car Dealership.†Unless let’s set in stone, something more powerful like, “Waco’s Best Choice for Used Vehicles.†Of course, I prefer the word “Pre-Owned.â€
On the slide show, I’d mockup a little search results and make the link to the search bigger and more obvious with a stronger call-to-action.