RRMMM bitch#491
Can not Track a Large Snail Mail Campaign.
Scenario:
Big important sale. Send a 15 page flyer to all 25k past customers in CM database and track results for ROI after campaign. THis should be real simple. Agency creates flyer. ReyRey CM creates mailing list that I email to agency. ReyRey can tracks names for sales activity 90 days after campaign is created. Smart, very smart.
BUT... IT CAN'T DO IT (uless I print it to a printer inhouse)!!
This bitch has been going on for years now. ReyRey CM can do it all... but ithe PLATFORM DESIGN prevents it from allowing it to work correctly. It works wonderfully IF the campaign is printed to an inhouse printer. BUT, what if the campaign goes on ANY media that can't be done inhouse (big shiny postcards, newsletters, catalogues, etc...) CM has a wonderful exporting tool to move the contact lists out to a nice SS. BUT, the campaign tracking component cannot work UNLESS the entire campaign is printed locally.
The awesome Customer Service staff had a "workaround" that had several steps that included printing to an inhouse printer, then running over to that printer and unplugging it. I forgot all the steps AND the only svc rep that had mastered the technique has left so, I can't track ROI.
Try to explain that to the Dealer and not laugh out loud.
