- May 1, 2005
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- Awards
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- First Name
- Jeff
The thread covers news that Reynolds and Reynolds may be exploring a private sale, with speculation that AutoTrader.com could be the buyer as it seeks a DMS to round out its offerings. Commenters debate the reported $5 billion asking price as steep but not unreasonable by tech M&A standards, and one insider claims AutoTrader executives have confirmed interest. A recurring theme is skepticism that large conglomerate acquisitions drive meaningful innovation, alongside dealer hopes that new ownership would modernize and improve the Reynolds platform.