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Let me take a stab at this one.  Reynolds charges it's customers for the ability to create and edit custom forms.  If you go into 4816 and type in 'EF' (Edit Form) at the selection prompt, what does your screen come back with?

 

For example, I get "YOUR DEALERSHIP DOES NOT HAVE ACCESS TO THIS FUNCTION".  If you too, get this message then you're very limited to what you can add to your form using the 'CF' (Custom Fields) command; and email address is not one of them.  If you're one of the fortunate ones who can edit forms, please send me a PM and I will help you get your email address onto your form.