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DTG,


If I were to offer any advice, because CRM is so complex AND so essential to profits AND you must commit to the platform for possibly years, YOUR RESEARCH IS EVERYTHING. It can't be rushed, there are no short cuts.


You are NOT the problem in the CRM chain, you're so smart that you'll figure it out.  Your challenge is to make sure managers and sales reps look at it and go .... ahhh... nice!.


I hear a lot of good vibe coming from http://car-research.com  Look to NADA for new CRM updates. Talk it up to other dealers to see their experiences.  It's VERY IMPORTANT to find dealers that are at your level of expertise and expectations.