Sorry if I disagree but it appears you are approaching this from the typical dealer reactive strategy. Did you wait for all of your customers to tell you they are on the Internet, or did your dealership build websites before all of your customers were online?
I don't think people should wait for consumers to jump on the Carfolks bandwagon, because if they do, by that time most of the reviews for dealers will be negative, just like those other rating sites. My point is, a service that is beneficial for the industry is worth discussing and exploring.
Jeff, when he started this blog highlighted best practices and talked about cutting edge technologies and processes. That attitude seems to have changed. It'd be nice to see a return to discussing new products, services and practices that will help our industry. We still need all the help we can get. You Alex are usually ahead of the curve in many areas and your perspective is always insightful. Please continue helping your peers. All the best.