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I am very happy with the tool and honestly it keeps getting better and better with more vendor integrations.Some vendors have more advantages and strengths than others (elead CRM for example is very integrated with tons of reports where my Dealer.com CRM is limited on that front). It did not replace every vendor report log-in I have but has streamlined most of them.I think the best part is the ability to build out the scorecard system that will alert you by email based on pretty much anything, if your VDP's are not increasing or lower than expected, if you SEM cost per VDP is higher than you want. Even if a certain number of phone calls were not picked up (Depending on what vendor you use for call tracking).You can even setup your traditional advertising budgets and run times so you have a way to reference what you did on any given month or day on tv/radio and compare to your site traffic reports.
I am very happy with the tool and honestly it keeps getting better and better with more vendor integrations.
Some vendors have more advantages and strengths than others (elead CRM for example is very integrated with tons of reports where my Dealer.com CRM is limited on that front). It did not replace every vendor report log-in I have but has streamlined most of them.
I think the best part is the ability to build out the scorecard system that will alert you by email based on pretty much anything, if your VDP's are not increasing or lower than expected, if you SEM cost per VDP is higher than you want. Even if a certain number of phone calls were not picked up (Depending on what vendor you use for call tracking).
You can even setup your traditional advertising budgets and run times so you have a way to reference what you did on any given month or day on tv/radio and compare to your site traffic reports.