• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

TAKE POLL Round Robin or Lead Bucket

I just want to quickly mention I love reading through this forum to see everyones opinion on these type of topics to help change and become one of the best BDC departments out there. I currently run a smaller BDC department with 3 ISMs that handle around 650-750 leads per month. As of right now I am a firm believer that it has to be the "Lead Bucket" system. For a larger BDC department round robin might work but not in our world. The importance of answering a lead as soon as it comes in and not a minute later can't be overlooked. If I were to use the Round Robin system those leads would have a higher chance to be untouched for a longer period of time. I unfortunately can't remember the exact % of how unlikely you are to contact the customer (or to set an appointment) if you don't contact them within the first couple of minutes but it's high.

Not sure if that helps you out, but it's my 2 cents worth.