Rovalo AI: A New Modern Automotive Marketplace For a Better Value - Questions for Dealers.

[joe.pistell]

Uncle Joe thought bomb for ya

Supply vs demand​

Estimated monthly visits per VIN​

•• Carvana: 1,068
•• CarMax: 228
•• CHEVY DEALER*: 103
•• CarGurus: 14.5
•• Cars.com: 11
•• Autotrader: 10.1

When you cut those big ass checks to the big 3 marketplaces, take a deep breath... control your anger. Know, their days are numbered.

GPT SOURCES & METHODOLOGY
Monthly site traffic: Similarweb estimated worldwide visits across all devices, June 2026.
Vehicle inventory: Carvana live inventory search, July 12, 2026; CarMax live nationwide search, July 12, 2026; Cars.com SEC filing, December 31, 2024; CarGurus published U.S. inventory disclosure; Autotrader published inventory disclosure, October 2020.
Calculation: Estimated monthly site visits divided by nationwide vehicle listings.
Traffic and inventory figures are estimates from different reporting dates. Website visits represent sessions, not unique shoppers or individual VDP views.
Similarweb:
https://www.similarweb.com/website/carvana.com/
https://www.similarweb.com/website/carmax.com/
https://www.similarweb.com/website/cars.com/
https://www.similarweb.com/website/cargurus.com/
https://www.similarweb.com/website/autotrader.com/
Vehicle inventory:
https://www.carvana.com/cars
https://www.carmax.com/cars
https://www.sec.gov/Archives/edgar/data/1683606/000095017025029023/cars-20241231.htm
The Best Used Car Websites - CarGurus
Autotrader - page unavailable

*SMALL RURAL STORE

 

[KennySmithAutoUnite]

Corbin, we get plenty of the “is it available?” leads, and I’ve seen the chat transcripts too.

Sometimes there’s something useful in them. A lot of the time it’s just a longer version of the same weak lead.

What would help the store is knowing what they compared, what equipment mattered, where they got stuck, whether there’s a trade, and what kind of payment range they’re trying to stay in. At least then the salesperson has somewhere to start.

I’d be careful with the negotiation piece. Invoice alone doesn’t tell you what that car should sell for. Market, age, incentives, pack, availability and that exact unit all change the number. The desk shouldn’t have to unwind a price before they’ve even talked to the customer.

Rob and Ryan already hit the biggest issue, which is traffic. If my inventory helps bring the shopper in, I need to know where they go next. Do they stay with my vehicle, or does my car become the bait that drops them into an SRP full of everybody else’s inventory?

Duplicates matter too. If that customer is already in our CRM, I don’t want another source claiming it as a brand-new lead.

I like that you’re asking dealers before everything is locked down. If this sends the store a better-informed customer instead of just another lead count, then there may be something there.