I just wrapped up a week at Digital Dealer with my team and one of the most valuable sessions for me was the peer strategy roundtables. At these roundtables, I kept hearing fellow dealers share vendor horror stories which led them to be understandably weary of future (and probably completely reputable) vendors. So I became inspired to create my own "Uncle Joe's Diary @joe.pistell" forum thread to chronicle my experiences across our 50 store group and what to look out for, but more importantly what to do instead to improve performance. Don't get me wrong, there are a ton of great vendor partners out there. However, unfortunately there are still quite a few vendors selling snake oil or not following best practices which casts doubt on the entire automotive digital vendor community. I never intend to call anyone out by name, I simply hope to help dealers get the best ROI out of their digital marketing spend. Stay tuned for ongoing updates over the coming days, weeks, months, and hopefully years. PS: I used "forked" because I love the TV show "The Good Place" with Kristen Bell.