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I've been reading DRIVE by Dan Pink, it's about the "Surprising truth about what really motivates us" and it's made look at spiffs in a completely different way. Just thought I'd throw that in there. We've been running spiffs where a sales guy, or combo of players get a trip to an NFL game, all expenses paid. It's a helluva way to drum up excitement.


Points come from sales, getting a google or DealerRater review, chem pack, penetration on accessories... all of which can be substituted by whatever your focus happens to be at the time. Points can be weighted however you want.