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I don't have many of the staff on facebook because it has become a far more personal platform in the work world (IMHO).

That said, that personal level also lends credence to the studies showing an increased trust in your Facebook friends to make good judgement calls, promote good products, etc.

I think this could absolutely be a great avenue. I do know one young guy doing it with trucks in a big truck market and he has success with the vehicles that are worth showcasing - lifted, chrome, modified vehicles get good coverage from him and his network of truck friends. The hard part is determining if those extra VDP views are resulting in sales from this source or not.