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I know you weren't saying that it is all about the VDP views Craig, but I think that success here need not be about the VDP views at all.

There are a few folks out there that are knocking the cover off the ball using Facebook to expand their reach and truly creating a following. I don't think those folks track their success by VDP views. They track them by delivered units that they know were either originated or heavily influenced by this communication medium. That's all Facebook really is, right? It is a conduit for communication that is unique and different than the communication methods most dealers are comfortable with at this point. Their is an uneasiness when dealers consider relinquishing control to allow for personal branding. Its always been done, but somehow it feels different now that it's digital.

I don't want to get the cart before the horse, but I am hoping to earn a joint breakout session at DrivingSales this year with one of the salespeople that is KILLING IT with personal branding! The stories and strategies he's shared with me in preparation for this session will absolutely be eye-opening for managers and dealers that have been hesitant to truly leverage their best assets, their people.Hopefully more to come...