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I agree with everything except this. I don't think it needs to be "a lot of work" - it could easily be a natural extension of the social they're already doing. As you explained above in another post, it can be as simple as interjecting a few photos or events from time to time to your followers. I've seen people that just post new vehicles that come in that they like - they take their own 5 pictures and post to Facebook as "Just Arrived" with no call to action other than "Check out this sweet car". For people like me where my entire Facebook feed is cars and car parts, these posts work well.