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Spot on, [USER=4280]@subi101[/USER]. Working with so many salespeople over the years my conclusion is that most of those who do it wrong do so because of a lack of training. Training from both the dealership on their policies as well as from experts in the field of personal brand marketing, whether that's my company or others. I can't tell you how many clients come to us after trying it on their own and failing because they know having their own presence increases sales, they just didn't have the proper guidance.Consistency is key from the dealerships perspective. This was a major area we had to address when launching our latest platform. Dealers absolutely need to be able to have oversight of their sales rep accounts. The obvious areas would be things like restricting reps from editing pricing on vehicles on the sales rep sites, but also less obvious things like what info is collected on credit applications on those sites. They wouldn't want one rep collecting social security numbers without their knowledge while their other reps aren't doing so. Policies are fairly simple to implement and help ensure the consistency.
Spot on, [USER=4280]@subi101[/USER]. Working with so many salespeople over the years my conclusion is that most of those who do it wrong do so because of a lack of training. Training from both the dealership on their policies as well as from experts in the field of personal brand marketing, whether that's my company or others. I can't tell you how many clients come to us after trying it on their own and failing because they know having their own presence increases sales, they just didn't have the proper guidance.
Consistency is key from the dealerships perspective. This was a major area we had to address when launching our latest platform. Dealers absolutely need to be able to have oversight of their sales rep accounts. The obvious areas would be things like restricting reps from editing pricing on vehicles on the sales rep sites, but also less obvious things like what info is collected on credit applications on those sites. They wouldn't want one rep collecting social security numbers without their knowledge while their other reps aren't doing so. Policies are fairly simple to implement and help ensure the consistency.
