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Hey [USER=3]@Jeff Kershner[/USER]I see a ton of it ... and it's not just happening on Facebook.Yes - many sales and service pros are leveraging their personal contacts (friends & family) using their personal Facebook profile, while others are are going all-in by creating a professional Facebook page (yes - these are the pros who are willing to pay to play). For those who don't want to compete with cute pigmy goat videos, Kardashian drama and politcal rants ... well, these pros are using Instagram, LinkedIn, YouTube and some are managing their own websites ... with bread crumbs leading back to the dealership they work for. These pros get it - they understand the monetary advantage to co-brand with their dealer.The superstars on my radar are not "pushing" product ... they are "sharing" information about who they are, what they do and where they work. They are solving their customers problems. They are committed to the process, and show up (each day) prepared to interact. They have a strategy - a powerful plan of action; one that they are bought into and one that delivers results.*ps: great thread - thanks for the nudge [USER=5482]@JessicaRuth[/USER]
Hey [USER=3]@Jeff Kershner[/USER]
I see a ton of it ... and it's not just happening on Facebook.
Yes - many sales and service pros are leveraging their personal contacts (friends & family) using their personal Facebook profile, while others are are going all-in by creating a professional Facebook page (yes - these are the pros who are willing to pay to play). For those who don't want to compete with cute pigmy goat videos, Kardashian drama and politcal rants ... well, these pros are using Instagram, LinkedIn, YouTube and some are managing their own websites ... with bread crumbs leading back to the dealership they work for. These pros get it - they understand the monetary advantage to co-brand with their dealer.
The superstars on my radar are not "pushing" product ... they are "sharing" information about who they are, what they do and where they work. They are solving their customers problems. They are committed to the process, and show up (each day) prepared to interact. They have a strategy - a powerful plan of action; one that they are bought into and one that delivers results.
*ps: great thread - thanks for the nudge [USER=5482]@JessicaRuth[/USER]
