Way to go Zach .. Good to know you are back in the business and taking advantage of some of those very niche skills that were acquired at HomeNet. In retrospect, I think Mr. Biter developed a product that not only put him in a good position, but also helped put others in a position to make some good money and be happy as well.
I've only been in the position for six months, but I have some quick advice ..
- KNOW YOUR BUDGET
- Don't just sign up for shit .. Vendors will come out of the woodwork and offer you whatever it takes to sign up for their product.
- Have long term goals. You'll get caught up in a lot of day-to-day tasks because of the old school technology being used and the lack of knowledge within the dealership. So make sure you set one, six, and one year goals.
- "The suits" LOOOOVE reports. So if you don't already have them. Make sure you generate a report that has all the leads that come in with the amount you sold at the minimum. Eventually you'll add the phone calls, posts, reason you lost the customer, etc. to the reports.
- Sometimes the GM and the Owner just like to hear 'Yes, I'll take care of that' lol.
At the end of the day it's all about selling cars - The owner might not car that you aren't selling cars because you think your cars are priced two high above market value, options are properly inserted in the DMS, or there aren't comments on the cars. Everything you'll be doing is "behind the scenes" and very, very new school. So sometimes you'll just have to take it slow and explain some things before it gets implemented. Eventually you'll gain credibility and things will move quicker if you prove that it sell cars.
Hope all goes well up there - You have my number. Give me a buzz if you ever need anything.
