Secret Shopping Chat Result - Acceptable or Detestable?

[Katie]

Who Does Your BDC Consist Of?

After chatting with a fellow auto biz member, I'm curious as to whether your BDC/Internet Department are:

1) One in the same? Or Separate
2) Simple a selected group of salesmen?

And if you're feeling super proactive, if you could throw a few reasons out there of which one you use and the benefits of it.

 

[danoneil]

My Honda store has 2 dedicated internet managers. Response time increases. We follow up with customers for a longer period of time and we have more salespeople on the floor and on the phone waiting on customers. If we get a deposit, we assign the customer. If they come in for an appointment or on their own, who ever greets them, gets to work them.

Before the 2 managers system, we had 1 manager and 7 salespeople oversee the leads. At that time we averaged 35 to 45 cars a month. When we changed to 2 dedicated managers in March of 2009. We now sell 80 to 100 cars a month. This month we may sell 110 to 120.

We are also involved with all website content as well.