- Dec 30, 2009
- First Name
Great info Rick,Just wanted to throw this out there. I haven't read the entire thread and maybe someone might have mentioned this earlier. I'm not sure. AutoTrader is now offering website tracking codes similar to Dataium's. Without the tracking codes, if a customer is on AutoTrader, see's your vehicle and then goes to Google and enters your dealership website from Google, you really have no way of knowing that customer was originally on AutoTrader.com and we give the credit to Google. With the tracking codes you will now be able to connect the dots and see that customer was on AT first. They are rolling this feature out very slowly. If your interested in it you will need to contact your rep and they will have to get approval. The trial goes on for 3 months and then they will show you the data / results.
Heres some more info about the program:
If you don't like reading then watch the video
Dealer Learning Center | Learning Library | We Work For You
Also, I did have AutoTrader do a sourcing study for our Toyota store and the results was very positive. The sourcing study was free of charge to us and AT paid a 3rd party survey company to survey our sold customers and really dig in and see what really brought them into our store.
AT offers alot of good programs like this. You really need to get in tune with your rep and find out what AT can offer you other than a subscription.
For those of you that want to further check ATC value and don't want to use their code, you can also set up your funnels in your Google analitycs account and get a deeper understanding on the value of its traffic beyond direct referrals.
It is not complicated to set up but perhaps hard to understand the data if you are not well versed on SEO. Most dealers should be able to reach out to your regular SEM/Re-targeting company and work with them on both (set up and check).