I wish the clarity of thought and precision of language was mine, but that was all Dale Pollak!Extremely thoughtful, Ed!
I wish the clarity of thought and precision of language was mine, but that was all Dale Pollak!Extremely thoughtful, Ed!
Yago, I appreciate you trying to translate what I said into whatever language you posted that last comment. Thanks!! (I think??!?!?!)
hahahahahhahaha....
Yago, you have the skin of a Rhino, else I'd never take a shot...
If your looking at comscore or some other AT supplied marketing material, they will fail to point out some key differences. 1.) Cars.com syndicated inventory across a network of sites that don't get rolled up in standard 3rd party reporting tools. 2.) Cars.com mobile business now accounts for 30% of our total site reach and also doesn't reside in 3rd party tools as most analytical tools report server side data that doesn't include the mobile web or apps. The best source would be to compare VDPs - and by my quick math I estimate that Park Place is paying in the neighborhood of $0.12 per VDP.
Yago, it shouldnt be always about cost. We all pay more for excellence and especially if it makes you money.
Your friend,
Marco
Yago, my experience with AutoTrader has been completely different in Dallas and Phoenix from what you describe in Washington. I didn't see much turnover in Texas and my rep, here, was with AutoTrader (magazines) and now dot Com for a total of 26 years. I just signed up for a new package with Cars.com which I am hoping will be good for us. I did cancel the new leads plus package which had given a zero ROI.