Sell More EVs • Share Best Practices

[joe.pistell]

Lose your ass in them. That's it.

Bill,
We gotta find a creative way to pair a tradein with the EV sale.

 

[jscole86]

Bill,
We gotta find a creative way to pair a tradein with the EV sale.

Most people are buying them as a 3rd vehicle since they are such cheap leases!

 

[joe.pistell]

Most people are buying them as a 3rd vehicle since they are such cheap leases!

Ya, EV leases make great payment cars, and used car shoppers are payment shoppers. @PeteBarba, we need your dynamic "fuel savings calculations* to be API'able to @Alex Snyder's best of breed Finance tool.


*$1,098 Potential annual fuel cost savings ($91 p/mo)

 

[Bill Hoerr]

Keep an eye on green incentives for your customers locally. In Vermont, most power companies are giving away Stage 2 chargers, electric bill credits, and/or cash incentives.

Green Mountain Power was giving a $2,000 cash rebate for buying an EV that one of the local Nissan dealers capitalized on. Freedom Nissan bought all the Ariyas they could get their hands on and ran a $5,000 one-pay lease special. That's been going on since April. The day I got mine, they were delivering six other Ariyas. The volume they're doing is insane. The Toyota store down the road could come very close to that on the comparable Toyota EV, and I have yet to see their name mentioned. Another Toyota dealer in Massachusetts is stealing their EV business right now with a $250 month lease.

A family member just went through this in VT at Heritage. Got an unbelievable deal on a new BZ4X from those rebates, free charging for two years, and a heavy discount on the charger installation at home.

 

[George Nenni]

Thank you for the thoughts / feedback! We are working to improve items like removing the scroller / faster map load times.

Regarding the decision of whether or not to show public charging stations on the map, my thoughts & decision to NOT show public chargers is below...

One of the most compelling "value-building" reasons to buy an EV is the ability to charge at home and not have to visit a gas station or rely on public chargers.

85% of EV charging happens at home (I know, tough for people who live in apartments or do not have a driveway....), and having a Level 2 charger at home makes filling the battery each night a breeze.

Adding public chargers to a map on a VDP may lead to more questions than answers....

• "Does a Tesla charger work on my Blazer EV?....."
• "How do I pay for public charging?"
• "Does the EV come with any free charging credits?"
• "How long does this take to charge in public?"

Meanwhile, easing charging anxiety with a statement like "You can charge this fully every night at home, and it will go XYZ miles" leads to fewer questions and more conversions, we believe.

Public charging station locations are publicly available here: Alternative Fuels Data Center: Electric Vehicle Charging Station Locations

This can be added to other parts of a dealership website upon request, just I believe it is "too much" to be on the VDP.

Peter,

Conveniently, Bob Pulte Chevrolet is a customer of ours, we would love to track your widget usage in Google Analytics 4. Does your tool fire Events into GA4?

 

[joe.pistell]

He made me a mock for my pilot store (reymore.com). I like how the EV savings is parked under the Frikentech payment widget.

Reymore.com signed up for the Lectium EV VDP improvement service.

More as it comes...

 

[PeteBarba]

Peter,

Conveniently, Bob Pulte Chevrolet is a customer of ours, we would love to track your widget usage in Google Analytics 4. Does your tool fire Events into GA4?

Hi George - just seeing this now. It was great chatting over video this week, and I just purchased 2 of your books!

Excited to keep the GA4 conversation moving over email. We are diving into ASC now.

 

[PeteBarba]

Reymore.com signed up for the Lectium EV VDP improvement service.

More as it comes...

Thank you so much, we are eager to work together!

Hopefully we get this live with DealerOn quickly and can begin refining and measuring the impact!

 

[PeteBarba]

Ya, EV leases make great payment cars, and used car shoppers are payment shoppers. @PeteBarba, we need your dynamic "fuel savings calculations* to be API'able to @Alex Snyder's best of breed Finance tool.


*$1,098 Potential annual fuel cost savings ($91 p/mo)

Totally agree. Tesla catches a bit of "heat" for how they show this.

We can work together to integrate it via API and have it displayed in an informative, yet transparent way.

 

[PeteBarba]

Bill,
We gotta find a creative way to pair a tradein with the EV sale.

ICE2EV Exchange Program...I totally agree.

Likely will have to be purely numbers & math based to demonstrate obvious lower total cost of ownership.