No, this has been the standard for a long time - there wasn't any change. Realistically, I don't think that suit will move much farther forward.
The reason Google does this is just a balance of risk vs. reward. There isn't a system in place where they can effectively manage trademarks, so the potential for suits is larger than the potential for increased spend.
When Google finds a way to effectively manage trademarks, they'll ignore the manufacturers and move ahead. It's just a risk / reward calculation for them.
